Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com.
You’ll take the lead in creating strategic content programming plans for the entire Red Bull Media Network, identify content homes, gaps and opportunities to maximize the growth and engagement of our key target audiences. Moreover, you’ll provide input to content development briefs and priorities, define content objectives for different audiences, establish strong relationships with markets to understand local priorities, needs and unrealized potential, and offer support according to different audience objectives.
To gain a deep understanding of the different audiences you’ll work with an analytics team to translate audience insights. You’ll create practical guidelines for programming and content based on these insights and evaluate results and learning from release plans into long-term strategies. To ensure release strategy success, establishing strong alignment and collaboration between channels and content creations is essential. Understanding and describing key audiences and their behavior to fulfill editorial needs of multiple channels will be an important task as well.
You’ll lead a team of experts in the fields of motorsports, culture and sports. You’ll make sure the alignment within your team and other internal stakeholders runs smoothly and you’ll be in charge of everything related to budget management.
7+ years of experience in social media, content programming, audience development or similar
Experience in project management and leading a team
Deep knowledge of Social Media and Digital Media
Able to create strong relationships across departments
Editorial understanding and knowledge of audience profiling
Well organized with the ability to work under pressure, prioritize and define standards for support
Good level of computer literacy
Excellent communication and effective interpersonal skills
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